The Fundamentals of Marketing
Marketing gives you a better understanding of potential opportunities within the market that will help develop the vision of the company. Therefore, it is definitely a process worth cultivating. In this section, we will identify marketing fundamentals that will help you develop your Marketing plan. Is there a Market for your product or service This must be the first question that you answer as you need to know whether your product will survive or not. Factors like competition, location, uniqueness and demand all need to be analyzed . One word to help you: Research. The key is to gather as much information as possible on the current Market situation. This will give all the answers you need. Better yet, you don't need to do it yourself, there are plenty of Marketing agencies out there who do Market research as part of their core products. Getting your Marketing message heard Who , How and when . Who needs to hear the message, how will the message be delivered and when is...