The Explosive Benefits of a Natural Market
Last year, a customer of mine opened a Mexican restaurant. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are all from Mexico as well. When you walk through the doors, you feel as though you’ve stepped into the culture of Mexico. Six months later, this same gentleman opened up another restaurant on the other side of town. What was the secret to his immediate and amazing success? ...he found a natural market. No one can simulate a natural market. People who are not Mexican go to get the cultural flavor as well as the good food, customers of Mexican descent go to enjoy the experience of home. What Defines a Natural Market? The most obvious natural markets are cultural, but include a host of other characteristics that you may be familiar with as well. What about parents who home school? Who could communicate more clearly, or provide more relevant products than another parent who hom...