The Fundamentals of Marketing
In this section, we will identify marketing fundamentals that will help you develop your Marketing plan.
- Is there a Market for your product or service
Better yet, you don't need to do it yourself, there are plenty of Marketing agencies out there who do Market research as part of their core products.
- Getting your Marketing message heard
- An example
Who? The product is designed around a small business infrastructure as it will help them cut down on costs. Great, that's one question answered.
How? The recent rise in broadband consumption amongst small businesses and homeowners make Email Marketing an appropriate choice. Direct Mail Marketing would be too expensive and results would be difficult to measure. Using return receipts make it possible for them to measure delivery of emails whereas they would be 'left in the dark' trying to determine whether or not someone received something in the post.
When to send the email?
9 o' clock on Monday morning...yeah right. People are bombarded with Spam, so the chances of your email being read are slim to say the least. After lunch on Wednesday has been proven to have a high response rate.
- Lets sum it up:
- Fail to measure and you'll end up measuring your failure
- Results, Results, Results
Setting up your marketing system? Click here