The Cultivation Of Referrals
When someone joins a program under you, what’s the first thing you should do? I can tell you that the wrong answer is “Try to Sell Him or Her Something.” That’s the best way to lose an associate. Instead of going right for the sell, employ an on-boarding process or some way to educate the referrals about your process and your value proposition - develop a relationship with your referrals. If your website is a little complicated in some way, provide instructions to explain how members can navigate with more ease. One way to address these issues is by providing the FAQs with the answers in them. Or, send referrals to the FAQs directly or a member guide via a link, rather than providing your own explanations (we are building up our FAQ's now - they will be on our site in 2 weeks). Don’t overwhelm your down-line members, just give them a tip or two about using the program and offer further assistance if and when the need arises. Be sure to include your full contact information, as we...