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Showing posts with the label internet advertising

Using Off-Line Marketing To Promote Your Website

Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges. It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their clients, friends, neighbors and family. Not all the time is spent surfing on the internet. To ignore the value of off-line marketing is to leave 65-70% of the money to be made from your websites on the table. Some suggestions for creating an off-line advertising/publicity campaign are : Let your local papers know ( you can purchase a press release from our SEO affiliate ) that you have a unique product/service that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives. This could lead to an interview with a local reporter or even with a national program with your website as a feat...

Your Web Site's Success Are You A Perceived Expert

Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. What is a perceived expert? Good question. Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce. The bottom line is this: why should a customer buy from YOU? A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers. How can you become an expert too? Offer your potential customers an education to compliment the product or service you are selling....