Make Your Next Move Your Best Move - Now It's On You

The fundamental nature of PowerPoint makes it an ideal selling tool. You have a group of people, stuck in a room, listening to a speaker for an extended period of time -- anywhere from fifteen minutes to an hour or more. This enclosed environment exists only for the presenters to sell something, whether it is a product, a service, or an idea. However, many presenters, especially those with a corporate interest in mind, fail to capitalize on that environment. Think about it. You have a hundred people in a room. They are all listening to you, but they are also watching the giant screen behind you, staring at the messaging, absorbing the graphics. Make the best of their fixed attention by creating brand reinforcement in every slide. ---------------- Using Your Brand ---------------- "Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various b...

In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition.     There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a sign that t...