Tracking: Don’t Leave Home Without It
What if Charles Drew hadn’t tested the refrigerated trucks he invented to safely transport blood? Or, what if Philip Emeagwali never tested his theory of computer processing? Do you think they would have been successful? In the invention world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success. Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safe-list, you need to know how successful your marketing is. Why? Because if you don’t track your ads, you may spend tons of time and money chasing something that you’ll never catch. Tracking works simply. You place the ad URL into the tracker, which devises a new URL for you to use in its place. Every time you employ the tracker URL, that “hit” is recorded by the trac...