No Dollar, No Client?

You are now a business owner, congratulations! You have everything you need right down to the business plan but one thing is missing. Customers. As you sit in the darkness of your living room at night, you wonder how you can afford to advertise and where.

The next morning you drag out the Yellow Pages looking for a company that specializes in marketing or advertising, make the call and to your dismay the person that you speak to informs you of the prices for their services. They tell you that it will cost from several hundred dollars to as much as 15% of your total business. You have a little bit of money left from the loan that you obtained to get the business up and running, so you agree and set an appointment to meet later in the week.

What is wrong with this scenario? Nothing if you have a lot of money to spend. The problem is that most small business owners have limited budgets to work with and expensive advertising campaigns are simply out of the question. So what is the alternative?

Business-to-Business networking affords the small business owner an opportunity to reach hundreds if not thousands of prospects for very little cost. In fact, the small business owner who finds it easy to talk to others can benefit in a big way from simply getting together with other business people and talking about their business.

Does this sound too good to be true? It is true. This phenomenon called Business Networking has spawned hundreds of networking organizations around the world. Each day, more and more business owners are finding clients and prospects at networking meetings or Chamber of Commerce meetings and spending very little needed cash to do so.

Business networking is easier than cold calling, cheaper than advertising and is the fastest method available to build your business. If you are considering spending money on advertising, consider networking instead, or in conjunction with your advertising campaign. This will give you an edge and an opportunity to build the crucial relationships with prospects, converting them into customers that will refer their friends and business associates to you.


We are currently cultivating our network. We have relationships with business owners and entrepreneurs all throughout the state of Florida and even beyond. Our goal is to organize that network with profitable programs and regular group activities.



Referrals account for more than 50% of our customers. This is due largely to networking. Some of those business relationships developed into friendships as well. Of course, it is said that you just absolutely have to spend money on marketing yourself in order to get customers. However, I know many entrepreneurs (and I have experienced myself ) who have built their businesses on word of mouth alone. Just go out and talk to people.

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This is what it means to get "organic" results... Prospects and customers that land before you as a result of unpaid marketing. Just your own efforts driving the results. Network marketing is a great way to produce organic results for your business. This can be done face to face and on the internet. So, do not feel lost. Find places your customers go and just start talking to people in a way that introduces your services and position yourself as a problem solver as it relates to your business.