List-Building


How and where are you going to get subscribers to your list?

List building is a very tall order for a beginning marketer. Many new marketers don't get to building their opt-in list until a year or two after they start dabbling online. How can something so simple and so important get forgotten and unused?

9 times out of 10, you are either 1 or 2 type of people...

1. you work hard promoting in traffic exchanges, forums, groups ect. and still are unable to make a significant dent in potential sales on the net.

2. you have worked hard for several months marketing like crazy and you have built 1,100 subscribers and have a followup series in place to generate sales.

It doesn't take long to figure out that you want to be person #2.  The bottom line is that you should be building your list before you start promoting anything online. How? I'll keep it really simple! Freebies!!! Facebook has over 1 billion users. It is free to create and maintain a FB account. Yet, they make money. Give away free e-books, guides, software, advertising, information, and generally anything to solve a problem or fulfill a desire for your target market.  Before they can gain access to your free gift, require a double opt-in to your list! Pretty easy huh? Well, actually it is if you think about it. Just think.... if you were able to capture 2,500 subscribers or more a year then you have up to 2,500 interested people who you can promote your products and services to!

Get the point? So did I!

Did you know that there are some tricks to getting some additional subscribers? They are called e-zine swaps or thank you pages. Meaning you can receive additional ad exposure from e-zine lists. In return, you also show these same e-zines when people subscribe to your list.
This is how it works. You worked hard to signup a subscriber right? Well, now they must double opt-in - meaning they must confirm their subscription (to your newsletter or auto-responder). The purpose of the double opt-in is prospecting. The information tells you the person is really interested (done correctly, this will help later with market segmentation). When your subscriber clicks the confirmation link, they will be brought to a thank you page that will feature additional e-zines that they can subscribe too. They can either subscribe to additional e-zines or click out.

Each time someone confirms a subscription you will receive a credit at the "List Builder" program that you chose to use as your thank you page provider. Your credits will be used the same way and shown as additional e-zines on other newsletter subscriptions (this is free network marketing).
This is just one way to help you pull extra subscribers in each week.


This concludes this article, hopefully I helped you get an understanding on the power of list building and a free tactic to get you going!


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